Spring is all about fresh starts, and we’re excited to share ours. You may have noticed things look a little different at Cupitt’s Estate. Alongside our new spring wine releases, we’ve launched a bold new chapter in our branding, one that reflects where our wines are heading and the region we’re proud to call home.
Why the change?
When we bottled our first wine 18 years ago, the labels were printed on glossy stickers and sometimes weren’t even stuck on straight, but they carried our spirit, our optimism, and our love for wine. Since then, our range has grown and evolved, and it felt like the right time to give our brand a fresh perspective.
This new look captures not only the quality of what’s in the glass but also the beauty and creativity of the South Coast, the place that inspires everything we do.
The new wine families
Our wines are now grouped into three families, each with its own character:
- Signature Range - small-batch, premium wines made from Italian varietals like Vermentino, Fiano, Arneis, Sangiovese, Montepulciano and Nebbiolo. These thrive in the cool-climate vineyards of Hilltops and Canberra District and perfectly suit our coastal lifestyle.
- Classic Range - timeless varietals with a South Coast twist, including favourites like Chardonnay, Shiraz, Riesling, Pinot Noir and Cabernet. They’re the wines you know and love, crafted with our Cupitt’s approach.
- Festive Range - fun, shareable wines for good times, picnics and long lunches, featuring Prosecco, Rosé, Pinot Grigio and playful blends like Little Red and Vino Rosso.
Whether you’re ready to explore something new or stick with your go-to Chardonnay or Shiraz, there’s a family for every wine lover here at Cupitt’s.
Local art on every label
One of the most exciting parts of this refresh is the artwork. Each label now features a unique illustration by South Coast artist Alicia Birch, whose work captures the textures, colours and feeling of our landscape. Just as our wines are rooted in place, the art that represents them comes from here, too.
What stays the same
Our labels may look different, but our philosophy hasn’t changed. We’re still making wines in small batches, guided by tradition, with a focus on freshness, balance and food-friendliness. Our winemaking reflects the South Coast way of life - relaxed, generous and best enjoyed around the table with people you love.
Discover the new look
Our new labels are rolling out across the Estate, online shop and select venues now. Next time you visit the cellar door, you’ll be able to taste the new releases and see the art up close.
We’re so proud to share this next chapter with you. Thank you for following our story. We can’t wait to hear which wines (and labels) become your new favourites.
